Marketing Courses

Marketing (MKT) courses

  • MKT 150 Introduction to Marketing

    This course covers the essentials of marketing in distributing goods and services from the seller to the ultimate consumer. Topics covered include marketing's role in the economy, targeting markets, buyer behavior, product planning and development, distributions, promotion and pricing. Emphasis will be placed on current trends in marketing to relate theory to practical application of marketing principles covered in this course.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Upon demand

  • MKT 155 Introduction to Retailing

    This course provides students with a basic understanding of retailing strategies, competition, consumer behavior, advertising, merchandise display, pricing and modern retailing trends. Theory will be related to practical application and the course will include examples of modern retailing applications.

    Credit hours:
    3
    Lecture contact hours:
    3
    Lab contact hours:
    0

    Typically offered: Upon demand

  • MKT 252 Introduction to Salesmanship

    Overview of selling as a process that provides benefits to both buyers and sellers. Course includes emphasis on retail and industrial presentations.

    Credit hours:
    2
    Lecture contact hours:
    2
    Lab contact hours:
    0

    Typically offered: Upon demand

  • MKT 253 Introduction to Advertising

    Study of advertising industry in relation to our economy--its impact on buying habits, communication styles and media usage.

    Credit hours:
    2
    Lecture contact hours:
    2
    Lab contact hours:
    0

    Typically offered: Upon demand

  • MKT 297 Topics in Marketing I

    A variable content course with topics that can change from semester to semester. Selected topics of contemporary interest are identified in the schedule of classes. Examples are: Packaging, product liability, futures market, industrial marketing and new product development. May be repeated to a total of 4 hours.

    Credit hours:
    1-3
    Lecture contact hours:
    Lab contact hours:

    Typically offered: Upon demand