Associate of Applied Science in Wine Business and Entrepreneurship

What type of work would I do if I studied Viticulture?

Viticulture is the science of growing and cultivating grapes. Those who study viticulture learn the skills needed to own and operate a vineyard or to work at a commercial vineyard.

What type of degree would I earn at Missouri State University-West Plains?

Students will earn an Associate of Applied Science in Viticulture degree. Topics of study include current practices for establishing a commercial vineyard while maintaining its health and productivity. Classroom and practical field experiences focus on providing the underlying principles of managing a vineyard through each seasonal change in order to develop an understanding of current best practices. Students also can choose to complete a certificate program in viticulture. While the associate’s degree combines practical experience with general education courses, the certificate program focuses on just the practical experience required for viticulture careers.

Why should I major in Viticulture?

The viticulture and enology (winemaking) industries continue to grow and thrive in the U.S. According to the WineAmerica website (, the U.S. grape crop has more than tripled in 21 years from $955 million in 1985 to almost $3.5 billion in 2006. Winegrape production has increased far faster than the overall grape crop and now represents almost two thirds of the total crop. Grapes are the highest value crop in the nation and the sixth largest crop overall, and grapes produced in agricultural areas for wine and juice now make up 67% of the entire national crop, according to WineAmerica’s website.

What salary can I expect to earn with this degree?

Faculty within this degree program estimate that, in the private sector, a vineyard manager who oversees 100 acres of grapes in the Midwest can expect to start at $35,000. Experience and incentives would add to that salary.

Wine Business and Entrepreneurship (AAS)

Associate of Applied Science
General Education Core Requirements Credit Hours
ACC 201 Introduction to Financial Accounting 3
BIO 101 Biology in Your World 3
BIO 111 Understanding Biological Systems Through Inquiry 1
ENG 110 Writing I 3
IDS 110 Student Success 2
MTH 103 Intermediate Algebra or higher
(except MTH 197 Introductory Topics in Mathematics or MTH 297 Mathematic Topics in Globalization)
PLS 101 American Democracy and Citizenship 3
QBA 237 Basic Business Statistics 3
VIN 106* Physics for the Wine Industry 3
Select two of the following:
  • COM 115 Fundamentals of Public Speaking
  • ENG 221 Writing II: Writing for the Professions
  • MGT 286 Business Communication
General Education Core Total 30
Wine Business & Entrepreneurship Core Credit Hours
  • VIN 111 Introduction to Viticulture and Vineyard
  • VIN 146 Introduction to Enology
VIN 132 Entrepreneurial Finance for Vineyard and Wine Business 3
VIN 202 Legal Aspects of Vineyard and Winery Operation 3
VIN 250 Vineyard Equipment Technology for the Entrepreneur 3
VIN 271 Marketing for the Wine Business Entrepreneur 3
VIN 275 Financial Management for the Wine Business 3
VIN 285 Addressing Human Resources 3
VIN 290 Vineyard and Winery Safety 3
VIN 295 Developing a Business Plan 3
  • VIN 276 Advanced Tasting Room Management
  • VIN 280 Winery Establishment and Design
Wine Business & Entrepreneurship Totals 32-33
Degree Requirements Credit Hours
Total Hours 62-63
* Note: PHY 100 Survey of Physics with Laboratory may be substituted for VIN 106 Physics for the Wine Industry.
Students are strongly encouraged to confirm transferability of individual courses to other institutions prior to enrollment. Not all courses will transfer or satisfy specific degree requirements for bachelor's degrees.

Students are strongly encouraged to confirm the transferability of individual courses to other institutions prior to enrollment. Not all courses will transfer or satisfy specific degree requirements for bachelor’s degrees