Who We Serve

SBTDC Introductory Presentation

Since 1999, the SBTDC-West Plains office has served over 800 clients resulting in over 280 new jobs created and 720 jobs retained. Clients have received over $12 million in loans and investments.

The Small Business & Technology Development Center (SBTDC) helps both established small businesses and those just beginning. We work with Missouri entrepreneurs and small businesses that are for-profit (not a non-profit charitable or educational organization). Whether you are currently in business or thinking about starting a business, the SBTDC can assist you in your venture!

Service Area

SBTDC Service Area

The SBTDC hosted by Missouri State University-West Plains serves entrepreneurs in seven counties across the South Central Missouri Ozarks region: Douglas, Howell, Oregon, Ozark, Shannon, Texas and Wright.

Small Business Guidelines

  • Manufacturers employing up to 500
  • Wholesalers employing up to 100
  • Retailers with annual gross sales of up to $6.5 million
  • Service businesses with gross revenues of up to $6.5 million
  • General construction firms with average annual receipts of up to $31 million
  • Special trade construction with average annual receipts not exceeding $13 million
  • Agriculture with average annual receipts of up to $750,000

Missouri SBTDCs are part of a statewide network through the University of Missouri Extension Business Development Program. The term "small business" is defined by the U.S. Small Business Administration (SBA) in the Code of Federal Regulations (13 C.F.R. 121). To determine if you are a small business, please reference the SBA Small Business Size Standards. You will need your North American Industry Classification System (NAICS) code. You can also use the SBA Size Standard Tool to assist in determining if you qualify as a small business concern.

Small Business Success

There are several ways SBTDC clients can share their business success.

  1. Video Testimonial - Clients can submit a video testimonial about their experience with the services received by the SBTDC hosted by Missouri State University-West Plains. Simply record a short video and we will add it to our SBTDC YouTube channel. Clients are also welcome to utilize our video recording equipment available at the SBTDC office.
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  2. Success Story - The SBTDC hosted by MSU-WP selects several clients annually to be featured in our Missouri Business Development Program newsletter and some success stories also get featured in the national ASBDC newsletter. If you would like to share your small business success, please provide the information needed per the National SBDC Success Template. Our communications team will also follow-up with a 30-minute phone interview.
  3. Advocacy Day - The Missouri Business Development Program (MBDP) Advocacy Day is celebrated annually with members of the Missouri Legislature. Select clients who have shared a Success Story can be nominated to receive an Excellence in Business award. Recipients are invited to Jefferson City, Missouri to be formally recognized and receive a resolution from their state senator or representative.
  4. SBA Awards - The SBA celebrates small business success with a number of prestigious annual awards including the Small Business Person of the Year award. This is an excellent way to share your story and garner additional promotional opportunities.

Services For Growth Companies (fee-based)

Economic Gardening
Advanced Domestic Marketing
Economic Gardening (EG) is an innovative, entrepreneur-centered growth strategy for developing sustainable job growth in local economies. Sponsored by the Edward Lowe Foundation, our EG team targets high-growth clients and gives them access to high-level market information and strategies to expand revenue. The program generates truly sustainable economic growth for communities, regions and states. The MO SBTDC EG team can provide up to 10 market research, search engine optimization and geographic information science services:

Market Research

  • Investigate viable adjacent industries with data from industry reports, capital investments, and other available data
  • Create a list of potential competitors using North American Industrial Classification System (NAICS) codes and advanced industry and market search processes
  • Identify “watering holes,” where key industry individuals gather, for top industries from adjacent markets

Search Engine Optimization (SEO)

  • Comprehensive website review with competitive analysis
  • Digital marketing strategies for qualified sales leads
  • Keyword research
  • Customized RSS Feeds for company milestones and sales opportunities

Geographic Information Science (GIS)

  • Map current customer locations and review industry codes for targeted prospecting
  • Develop outreach lists
  • Develop industry concentrations

Strategic Planning
Endorsed by Drs. Robert Kaplan and David Norton (developers of the balanced scorecard) and delivered by certified MO SBTDC counselors, this seven-session planning process provides a framework to focus awareness and embed strategy management and execution capabilities in your organization, improving governance, agility and performance. Strategic planning can help you:

  • Understand effective strategy development and translation
  • Develop a complete strategy map
  • Properly design and deploy a balanced scorecard
  • Cascade and align strategy
  • Link strategy and operations
  • Monitor, test and adapt strategies and improve decision-making

ProfitCents Financial Analysis
This financial analysis, data analysis and industry comparison service provides real-time industry data on private companies to benchmark and track industry trends, while providing ratio analysis and comparisons with recommendations for improving financial performance. ProfitCents provides:

  • Benchmarked data to similar Missouri businesses
  • 60 ratios and metrics
  • Comparisons based on market knowledge
  • Easy-to-understand reports
  • Cash-flow projections
  • Real-time industry benchmarks
  • Ratio and liquidity analysis
  • Financial projections

Balanced Scorecards
Measure, Manage, Succeed
The balanced scorecard is a measurement and management system that channels the energies, abilities and knowledge of people in your company to achieve specific business goals. It measures performance in key areas though a nine-step process:

  • Articulating key factors to your success
  • Organizing them into categories
  • Selecting measures to manage performance
  • Establishing goals for each measure
  • Narrowing these measures to a vital few
  • Developing a data collection system
  • Communicating what is important
  • Making the measures meaningful to everyone in the company
  • Evaluating, revising and redeploying current strategies

Strategic Management Assessment Review Tool (SMART)
SMART is an assessment based upon the Baldrige Criteria for Performance Excellence, an excellent framework to compare best practices. Whether you choose a free, counselor-facilitated self-assessment, a QuikSMART, or a full SMART assessment conducted by a team of our counselors, SMART examines current practices and opportunities and provides feedback in seven key categories, including customer and market focus, strategic planning, process management, human resources, information and analysis, leadership and results.

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