Missouri State-West Plains Fonts and Colors

Fonts

Brand fonts are licensed for use in official publications and marketing. Web fonts are suitable for users who do not have the brand licensed fonts installed. General fonts are acceptable for use in cases where the others are not available. Please contact WPunivcomm@missouristate.edu if you need assistance with font use.

BRAND FONT
WEB FONT
GENERAL FONT
Calibre Proxima Nova Arial
FreightText Pro Freight Text Pro Georgia
Trade Gothic Bold Condensed No. 20 Alternate Gothic No. 3 D Impact

Colors

Primary Colors

Pantone: Reflex Blue
CMYK: 100 73 0 2
RGB: 0 84 164
Hex: 0054A4		 Pantone: White
CMYK: 0 0 0 0
RGB: 255 255 255
Hex: FFFFFF

Secondary Colors

Pantone: 2985
CMYK: 59 0 6 0
RGB: 80 200 232
Hex: 50C8E8		 Pantone: 200
CMYK: 0 100 63 12
RGB: 211 18 69
Hex: D31245		 Pantone: 583
CMYK: 23 0 100 17
RGB: 176 188 34
Hex: B0BC22

Tertiary Colors

Pantone: 303
CMYK: 100 11 0 74
RGB: 0 63 95
Hex: 003F5F

Pantone: 5415
CMYK: 42 8 0 40
RGB: 93 135 161
Hex: 5D87A1

 Pantone: 877
CMYK: 0 0 0 40
RGB: 167 169 172
Hex: A7A9AC